Stiegel Construction

Home Construction and Renovation | Client Since 2003

The Client

Since 1982, Stiegel Construction has been building, renovating and remodeling some of Lancaster County’s most distinctive homes. Through its first two decades in business, Stiegel had successfully established itself in the high-end residential market by building an impeccable reputation for quality, service and value. In 2003, the owners recognized the need to update its message, corporate identity and marketing communications.

The Challenge

The challenge for Sharper Creative Group was to position Stiegel as a leader in the upper-end home building market without compromising its exceptional reputation for highly personalized service, superior quality and hands-on attention to detail. Crafting this message and developing communications pieces to effectively convey it would take a skillful and nuanced creative effort.

The Solution

Sharper Creative Group began by gaining a clear understanding of Stiegel Construction and what makes it special, desirable and uniquely prepared to delight homeowners seeking a distinctive lifestyle. The message development process produced a strong branding tagline – Crafting Houses, Creating Homes – and marketing message that carefully balanced Stiegel’s market leading capabilities and its commitment to personalized service and attention. The hub of the marketing communications initiative is a custom web site – www.stiegel.net – complemented by an array of print materials. Stiegel Construction remains a client, continuing to strengthen its market position and reputation in Lancaster and beyond.