Grudi Associates

Telecommunications | Client Since 2003

The Client

Grudi Associates is a leading provider of telecommunications services to businesses and organizations in Central PA and beyond. Since being founded in 1992, Grudi Associates has grown and evolved with the constantly changing needs of the demanding, technology-intensive telecom market. With more than a decade of experience in telecom, Grudi Associates understood that developing and communicating the right message is essential to its ongoing success.

The Challenge

Differentiating Grudi Associates from the competition in a positive, compelling way was the central challenge for Sharper Creative Group. The first step was to perform a detailed assessment of the company’s unique selling points, from which a powerful brand-based marketing campaign could be created. The next challenge was to develop a creative approach that would cut through the barrage of promotional communications received by telecom customers. Finally, Grudi Associates’ marketing initiative had to be flexible enough to stay ahead of the ever-changing telecommunication market.

The Solution

Sharper Creative Group utilized its brand development and strategic planning processes to craft Grudi Associates’ brand – Innovative Solutions, Simplified Telecommunications – which conveys the company’s market distinction and competitive advantage. From the brand and positioning, targeted marketing messages were developed, a marketing communications plan was created and promotional materials were produced, including their website - www.grudiassociates.com. Since 2003, the telecom industry and Grudi Associates services have rapidly evolved, but the company’s brand, basic message and approach to creating targeted marketing communications has remained the same.